Azme Alishan

23 06 2010

Moving through the Heart of Pakistan, Lahore’s to CCBPL on Raiwand Road, I passed through Canal Road on a hot sunny Friday afternoon in second phase of March 2010. With two suicide bomb blasts already reported R. A. Bazar claiming 57 lives and over hundred injured, the thoughts in mind was not about the terrorist activities on going in country but, the wonderful heritage we inherit, culture we follow and the history, we as a nation carry.

Strange? A blast hit the news and mind is cherishing the culture and heritage! It would have been the case if you have seen what i saw that day. The way we see things is the source of the way we think and the way we act (Covey, 2004). The canal in between the two roads was adorned by beautiful depictions of our culture, history and natural beauty. This view made me forget about the  terror a common man faces each day.

Few days later saw an advertisement in newspaper, the advertisement depicted a  young girl saying “I know few people do evil, but I aim that all I do will be good! Because I want others to do good with me as an example. This will make everything right and my Pakistan will become good too.” The addvertisement  entitled “Azme Alishan” (English: Great Aim) turned out to be an extremely vibrant inspiration and motion for me and helped me come out a big emotional breakdown – Optimism, Zeal, Hope, Aim… Great Aim worked.

Azme Alishan Advertisement

Accidently finding out the site for this great aim revealed that yes it really does. The initiative pledged to affirm amongst ourselves and send a message to the world that we will define our own future as a people and a nation (Azme Alishan, 2010) has done things more close to reality and of more impact. The initiative inspired people to aim great to symbolize a commitment to build a better, brighter and more positive future for our nation (Azme Alishan, 2010), through plantation, Sanwaro Pakistan and Song Composition to name a few.

The great aim supported by a consortium of Pakistan’s leading advertising and media groups who have come together to reclaim Pakistan’s identity (Azme Alishan, 2010) reminds me of a poem well established under the patriotic spirit, we as a nation carry.

Khuda Karay Kay Meri Arz-e-Pak Pay Utray

Woh Fasl-e-Gul Jissay Andesha-e-Zawwal Na Ho

Yahan Jo Phool Khillay Khila Rahay Sadiyon

Yahan Say Khizan Ko Guzarnay Ki Majaal Na Ho

Yahan Jo Sabza Ugay Hamesha Sabz Rahay

Aur Aisa Sabz Kay Jisski Koi Misaal Na Ho

Khuda Karay Kay Na Kham Ho Sir-e-Wiqar-e-Watan

Aur Iss Kay Husn Ko Tashweesh-e-Mah o Saal Na Ho

Har Aik Fard Ho Tahzeeb-o-Fun Ka Aouj-e-Kamaal

Koi Malool Na Ho, Koi Khasta Haal Na Ho

Khuda Karay Meray Aik Bhi Ham Watan Kay Liyay

Haya’at Jurram Na Ho, Zindagi Wabaal Na Ho

(Ahmed Nadeem Qasmi)